YOUR CAMPAIGN, ACTIVE
Social Campaign Strategy
Organic Social Creative
Paid Social Creative
Platform-Ready Content
Templates & Content Systems
Motion & Short-Form Video
Copy Direction & Brand Voice
SOCIAL & PAID
ONE CAMPAIGN SYSTEM
READY FOR EVERY
PLACEMENT
Social works best when every post, ad, and placement feels like part of the same idea. I build flexible systems across organic and paid social, connecting platform-ready creative, templates, motion, copy direction, and brand standards so teams can move quickly without making the brand feel fragmented.
EMPLOYER BRANDING
PUTTING PEOPLE
IN THE STORY
A tight labor market required more than another job post. I developed an employer-brand content system around employee stories, benefits, workplace culture, photography, and social creative for Facebook and LinkedIn. The work gave prospective hires a clearer picture of both the jobs and the people behind them, while giving recruiting teams a more consistent story to share.
CAMPAIGN PLANNING
BUILDING MOMENTUM
THROUGH STORY
I used audience mapping, journey planning, content strategy, WordPress, social, and paid media to turn a people-first story into a measurable enrollment path. Each touchpoint was designed around what prospective members needed to understand next, helping drive 59% more registrations, sell out a four-week program, and deliver four times the annual membership goal.
BRAND POSITIONING
HONORING HISTORY
WHILE MOVING FORWARD
Major change called for a clearer way to reintroduce a century-old manufacturing story. I connected brand strategy, campaign development, copy, social content, and audience messaging around a single idea that balanced legacy with forward motion. The work gave forging, machining, supply-chain capabilities, and company culture one clearer story across digital and social channels.
Have a project?
Let’s Connect!
Launching something new, rebuilding what no longer works, or trying to make sense of a project with too many moving parts? Tell me where things stand. I’ll help shape the direction, bring the right pieces together, clear the roadblocks, and move the work from first idea to final launch.
Add a hands-on lead.
Let’s work together!
I set the direction, keep the work moving, and stay close enough to the details to know when something needs attention. With 16 years across brand, web, campaigns, MarTech, and production, I know how to guide teams, untangle complex projects, and carry strong ideas all the way through launch.