YOUR BRAND, DEFINED
Brand Strategy
Logo Design & Logo Systems
Brand Identity Systems
Color & Typography
Brand Voice & Messaging
Brand Guidelines
Cross-Channel Applications
LOGO & IDENTITY
DISTINCTIVE BRAND
SYSTEMS BUILT TO STAY
RECOGNIZABLE
A logo is only the beginning. I turn strategy into distinctive brand identity systems, combining logo design, color, typography, voice, and practical guidelines built to stay recognizable across websites, campaigns, packaging, environments, and every place your brand needs to work.
IDENTITY SYSTEMS
BUILDING A
Brand WITH RANGE
The school needed a mascot that could work everywhere, not one logo locked to one application. I created the frog in Adobe Illustrator, then expanded it into a 15-mark system of mascot poses, athletic logos, logotypes, icons, and one-color variations. An InDesign standards kit gave students, staff, teams, printers, and vendors clear rules for apparel, signage, documents, athletics, and future use.
ATHLETIC BRANDING
ONE IDENTITY
EVERY TOUCHPOINT
A new soccer club needed more than a crest. I helped build the identity across uniforms, promotions, Facebook, match graphics, and international outreach, working with ownership to keep every touchpoint aligned from preseason through postgame. The result was one flexible visual system built for players, supporters, sponsors, social content, and the pace of a live sports season.
SPORTS BRANDING
FROM LOGO
TO GEAR
The opportunity was to make a niche baseball concept feel like a real brand from day one. I helped develop the logo, iconography, apparel graphics, and early visual system around a distinctly pitcher-first point of view. The identity later expanded into specialized gear and major collaborations, proving the original system had enough clarity and flexibility to grow without losing what made it recognizable.
Have a project?
Let’s Connect!
Launching something new, rebuilding what no longer works, or trying to make sense of a project with too many moving parts? Tell me where things stand. I’ll help shape the direction, bring the right pieces together, clear the roadblocks, and move the work from first idea to final launch.
Add a hands-on lead.
Let’s work together!
I set the direction, keep the work moving, and stay close enough to the details to know when something needs attention. With 16 years across brand, web, campaigns, MarTech, and production, I know how to guide teams, untangle complex projects, and carry strong ideas all the way through launch.