YOUR DIGITAL HOME
Web Strategy
UX & Information Architecture
Content Strategy
SEO
Responsive Web Design
CMS & Automation
Implementation, QA & Launch
WEB & DIGITAL
CLEAR EXPERIENCES
BUILT AROUND
THE NEXT STEP
Your website should make the next step obvious. Strategy, UX, content, SEO, responsive design, CMS, and automation come together in a digital experience that customers can navigate and teams can actually manage, from first wireframe through QA and launch.
PRODUCT EXPERIENCE
TURNING CATALOGS
INTO TOOLS
A large technical catalog needed to work like a salesperson, not a filing cabinet. I helped shape the UX, responsive navigation, product configurator, quote path, content strategy, and integrations across nearly 9,000 pages and 700+ images. The rebuilt experience connected SEO, CRM, ERP, and catalog technology while making complex products easier to find, understand, configure, and quote.
SALES ENABLEMENT
BUILDING BETTER
BUYER PATHS
A high-touch technical sale was putting too much administrative pressure on a lean team. I helped translate expertise into digital tools, automation, chat, comparison resources, calculators, surveys, and guided support that let buyers answer more questions before reaching sales. The system connected UX, CRM, automation, and sales enablement while preserving the consultative experience.
DIGITAL EXPERIENCE
GUIDING COMPLEX
PRODUCT CHOICES
Industrial equipment can be difficult to understand before a salesperson ever enters the conversation. I helped connect product guidance, comparison logic, aftermarket support, training, and guided chat into one digital experience designed around the buyer’s next question. The work combined UX/UI, journey mapping, content strategy, product logic, and tools to make a complicated decision easier to navigate.
Have a project?
Let’s Connect!
Launching something new, rebuilding what no longer works, or trying to make sense of a project with too many moving parts? Tell me where things stand. I’ll help shape the direction, bring the right pieces together, clear the roadblocks, and move the work from first idea to final launch.
Add a hands-on lead.
Let’s work together!
I set the direction, keep the work moving, and stay close enough to the details to know when something needs attention. With 16 years across brand, web, campaigns, MarTech, and production, I know how to guide teams, untangle complex projects, and carry strong ideas all the way through launch.