YOUR DIGITAL HOME
Web Strategy
UX & Information Architecture
Content Strategy
SEO
Responsive Web Design
CMS & Automation
Implementation, QA & Launch
WEB & DIGITAL
CLEAR EXPERIENCES
BUILT AROUND
THE NEXT STEP
Your website should make the next step obvious. Strategy, UX, content, SEO, responsive design, CMS, and automation come together in a digital experience that customers can navigate and teams can actually manage, from first wireframe through QA and launch.
PRODUCT EXPERIENCE
TURNING CATALOGS
INTO TOOLS
A large technical catalog needed to work like a salesperson, not a filing cabinet. I helped shape the UX, responsive navigation, product configurator, quote path, content strategy, and integrations across nearly 9,000 pages and 700+ images. The rebuilt experience connected SEO, CRM, ERP, and catalog technology while making complex products easier to find, understand, configure, and quote.
SALES ENABLEMENT
BUILDING BETTER
BUYER PATHS
A high-touch technical sale was putting too much administrative pressure on a lean team. I helped translate expertise into digital tools, automation, chat, comparison resources, calculators, surveys, and guided support that let buyers answer more questions before reaching sales. The system connected UX, CRM, automation, and sales enablement while preserving the consultative experience.
DIGITAL EXPERIENCE
GUIDING COMPLEX
PRODUCT CHOICES
Industrial equipment can be difficult to understand before a salesperson ever enters the conversation. I helped connect product guidance, comparison logic, aftermarket support, training, and guided chat into one digital experience designed around the buyer’s next question. The work combined UX/UI, journey mapping, content strategy, product logic, and tools to make a complicated decision easier to navigate.
Need help with
your brand?
Have a project?
Let’s Connect!
Launching something new, rebuilding what no longer fits, or staring down a project with too many moving parts? Tell me what needs to change. I’ll help find the direction, connect the right pieces, and carry the work from idea through launch.
Building your
creative team?
Add a hands-on lead.
Let’s work together!
I set direction, own the process, and stay close enough to the work when needed. I bring nearly two decades across brand, web, campaigns, MarTech, and production, with the range to lead teams and move complex work through launch.