YOUR PRODUCT, READY
Packaging Strategy
Information Hierarchy
Structural Constraints
Packaging & Label Design
Dielines & Prepress
Print Production
Vendor-Ready Files
PACKAGING
DESIGNED TO ATTRACT
BUILT TO SURVIVE
PRODUCTION
Packaging has to earn attention, explain the product, and make it through production. I connect brand strategy, information hierarchy, structural constraints, and shelf impact with practical packaging and label design, dielines, prepress, and vendor-ready files built for production.
PACKAGING DESIGN
MAKING SENSITIVE
PRODUCTS APPROACHABLE
A sensitive healthcare product needed packaging that felt credible without becoming cold or clinical. I developed a shelf-ready visual system balancing hierarchy, product education, brand recognition, and production requirements across cartons and supporting materials. Illustrator, InDesign, Photoshop, dielines, typography, color, and prepress thinking worked together to make dense information easier to understand and the product easier to approach.
PRODUCT SYSTEMS
BUILDING RECOGNITION
ACROSS THE LINE
A growing product line needed enough personality to separate each item without losing the family resemblance. I built packaging architecture around a shared identity, strong color coding, custom illustration, labels, cartons, and product renderings that made individual products easier to recognize while keeping the line connected. Illustrator, Photoshop, packaging design, production art, and brand governance carried the system across every SKU.
A growing line was creating too many questions about products, strengths, and use. I rebuilt the identity, packaging architecture, labels, renderings, e-commerce presentation, and social system around clearer visual differences. Following the combined brand and e-commerce relaunch, Symboliq Media reported 138% traffic growth, a 38% sales increase, and an 87% reduction in support inquiries. Agency work, created while I was Art Director at Symboliq Media.
BRAND SYSTEMS
TURNING VARIETY
INTO CLARITY
Have a project?
Let’s Connect!
Launching something new, rebuilding what no longer works, or trying to make sense of a project with too many moving parts? Tell me where things stand. I’ll help shape the direction, bring the right pieces together, clear the roadblocks, and move the work from first idea to final launch.
Add a hands-on lead.
Let’s work together!
I set the direction, keep the work moving, and stay close enough to the details to know when something needs attention. With 16 years across brand, web, campaigns, MarTech, and production, I know how to guide teams, untangle complex projects, and carry strong ideas all the way through launch.