YOUR PRODUCT, READY
Packaging Strategy
Information Hierarchy
Structural Constraints
Packaging & Label Design
Dielines & Prepress
Print Production
Vendor-Ready Files
PACKAGING
DESIGNED TO ATTRACT
BUILT TO SURVIVE
PRODUCTION
Packaging has to earn attention, explain the product, and make it through production. I connect brand strategy, information hierarchy, structural constraints, and shelf impact with practical packaging and label design, dielines, prepress, and vendor-ready files built for the real world.
Vanexxe:
From Sensitive Subject
to Shelf-Ready System
Vanexxe needed packaging that could explain a sensitive product clearly without leaning on graphic clinical imagery. Restrained photography, clear hierarchy, and a scalable visual system carried the story from individual cartons to retail displays while keeping the product credible, approachable, and shelf-ready.
DANK-CBD:
Putting a System Behind
the Revolution
DANK-CBD turned a deliberately rebellious identity into a packaging system that could scale. Flavor architecture and clear hierarchy organized new formats, while product photography and creator sampling extended the same visual attitude into launch content without making the brand feel overly polished.
MTN CBD:
Bringing a Growing
Product Line Under One System
MTN CBD needed one packaging system flexible enough to handle multiple products, flavors, and formats. Color coding, hierarchy, photography, launch content, and transition offers helped introduce the new labels while moving legacy inventory toward one clearer, more scalable system.
BUILDING YOUR CREATIVE TEAM?
NEED HELP WITH YOUR BRAND?
HAVE A PROJECT?
LET’S CONNECT
WE SHOULD
WORK TOGETHER
Launching something new, rebuilding what no longer fits, or trying to connect work that has drifted apart? Tell me where the business is headed and what is standing in the way. I’ll help you find the clearest path from idea to execution and carry it through.
Looking for a creative leader who can see the whole system and still make the work? I bring 16+ years across brand, marketing, web, technology, automation, and production; leading teams, aligning priorities, and turning complex goals into launch-ready work.
