YOUR STRATEGY, MOVING
Campaign Strategy
Audience Research & Insights
Positioning & Messaging
Creative Direction
Channel Strategy
Campaign Production
Launch Planning
CAMPAIGNS
ONE CLEAR IDEA
MOVING ACROSS
EVERY CHANNEL
Big ideas work better when everything connects. I build integrated campaigns around one clear idea, connecting audience insight, positioning, messaging, creative direction, channel strategy, and production so every touchpoint works together from planning through launch.
A long, technical sales cycle needed more than another email sequence. I mapped the customer journey and connected nurture, lead scoring, quote follow-up, reactivation, reorder triggers, surveys, support, and maintenance into one automated lifecycle. Working across CRM, automation, content, sales enablement, and reporting, I built a system that responded to customer behavior instead of relying on manual follow-up.
LIFECYCLE MARKETING
CONNECTING EVERY
CUSTOMER STEP
LIVESTREAM STRATEGY
EXTENDING CONTENT
PAST BROADCAST
A livestream should not disappear when the broadcast ends. I helped build production and Restream workflows that turned live programming into a repeatable content engine, connecting show planning, graphics, video, social, promotion, and post-event assets. The system brought creative production and technology together so one live conversation could continue working across channels long after the cameras stopped.
EXHIBIT STRATEGY
CONNECTING PRODUCTS
TO PEOPLE
A crowded trade show required more than branded walls. I translated a complex product ecosystem into a modular experience built around product stories, partner technology, demonstrations, screens, and sales conversations. Floor planning, 3D visualization, large-format design, production art, and fabrication-ready files carried the campaign from concept through installation and gave the sales team a clearer environment to work within.
Need help with
your brand?
Have a project?
Let’s Connect!
Launching something new, rebuilding what no longer fits, or staring down a project with too many moving parts? Tell me what needs to change. I’ll help find the direction, connect the right pieces, and carry the work from idea through launch.
Building your
creative team?
Add a hands-on lead.
Let’s work together!
I set direction, own the process, and stay close enough to the work when needed. I bring nearly two decades across brand, web, campaigns, MarTech, and production, with the range to lead teams and move complex work through launch.