YOUR STRATEGY, MOVING
Campaign Strategy
Audience Research & Insights
Positioning & Messaging
Creative Direction
Channel Strategy
Campaign Production
Launch Planning
CAMPAIGNS
ONE CLEAR IDEA
MOVING ACROSS
EVERY CHANNEL
Big ideas work better when everything connects. I build integrated campaigns around one clear idea, connecting audience insight, positioning, messaging, creative direction, channel strategy, and production so every touchpoint works together from planning through launch.
A long, technical sales cycle needed more than another email sequence. I mapped the customer journey and connected nurture, lead scoring, quote follow-up, reactivation, reorder triggers, surveys, support, and maintenance into one automated lifecycle. Working across CRM, automation, content, sales enablement, and reporting, I built a system that responded to customer behavior instead of relying on manual follow-up.
LIFECYCLE MARKETING
CONNECTING EVERY
CUSTOMER STEP
LIVESTREAM STRATEGY
EXTENDING CONTENT
PAST BROADCAST
A livestream should not disappear when the broadcast ends. I helped build production and Restream workflows that turned live programming into a repeatable content engine, connecting show planning, graphics, video, social, promotion, and post-event assets. The system brought creative production and technology together so one live conversation could continue working across channels long after the cameras stopped.
EXHIBIT STRATEGY
CONNECTING PRODUCTS
TO PEOPLE
A crowded trade show required more than branded walls. I translated a complex product ecosystem into a modular experience built around product stories, partner technology, demonstrations, screens, and sales conversations. Floor planning, 3D visualization, large-format design, production art, and fabrication-ready files carried the campaign from concept through installation and gave the sales team a clearer environment to work within.
Have a project?
Let’s Connect!
Launching something new, rebuilding what no longer works, or trying to make sense of a project with too many moving parts? Tell me where things stand. I’ll help shape the direction, bring the right pieces together, clear the roadblocks, and move the work from first idea to final launch.
Add a hands-on lead.
Let’s work together!
I set the direction, keep the work moving, and stay close enough to the details to know when something needs attention. With 16 years across brand, web, campaigns, MarTech, and production, I know how to guide teams, untangle complex projects, and carry strong ideas all the way through launch.