Résumé
CREATIVE LEADERSHIP, DESIGN & MARTECH
I’m a Senior Art Director with 16 years of experience, but what truly drives me is the passion for creating work that makes a difference. I’ve led B2B brand and digital campaigns from every angle: agency, freelance, and in-house. I thrive on solving messy problems, building MarTech systems that actually make teams’ lives easier, and leading creative strategy that feels both ambitious and practical. I believe the best ideas come from listening, collaboration, and having the guts to try what hasn’t been tried before. If you’ve got a creative challenge, I want to crack it, turn the solution into something people actually use, and deliver KPIs that give clients a reason to keep investing.
Experience
Red Caffeine
Lombard, Illinois
Production & MarTech Manager
January 2025–August 2026
Led 10 remote designers and developers across 8 concurrent B2B accounts, setting creative direction, allocating hours, and approving work through launch using Agile sprint reviews.
Scoped e-commerce platforms and custom tools for B2B clients, translating business requirements into developer briefs; evaluated vendors, tested functionality, and resolved pre-launch technical issues.
Trained new hires and built self-service support around 1Password, Slack, Figma, and Google Workspace, standardizing files, permissions, handoffs, and recorded training guides so staff could find answers and troubleshoot without waiting.
Led development of an AI-powered proposal tool that let account managers build branded decks in minutes, using reusable modules and spreadsheet-linked pricing to maintain brand consistency and accuracy through revisions.
Red Caffeine
Lombard, Illinois
Senior Art Director
January 2022–January 2025
Directed B2B brand and website projects, briefing designers and developers, approving creative, and presenting strategic recommendations to clients; designed brand guidelines in Adobe InDesign and responsive UI in Figma.
Photographed clients on-site, then retouched and composited imagery in Adobe Photoshop; edited video in Premiere Pro and After Effects, carrying the brand’s visual direction across websites, campaigns, and client presentations.
Built and optimized email nurture sequences, lead scoring, and reactivation campaigns across HubSpot, Mailchimp, and Zapier, connecting creative execution to conversion rate improvements and engagement reporting.
Mapped campaigns and websites in FigJam and Lucidchart, aligning clients, account teams, and developers on scope; configured WordPress and Umbraco content, resolved site problems, and made HTML and CSS edits to support launches.
Red Caffeine
Lombard, Illinois
Art Director
January 2021–January 2022
Reworked customer journeys for B2B clients, transforming one-off campaign requests into reactivation sequences and retention tools that increased repeat revenue.
Managed and mentored 2 designers, set creative direction, taught brand fundamentals, and reviewed production files to ensure work met client standards and was ready for print or development.
Designed Figma layouts live with clients, used Hotjar to identify navigation and content problems, and coordinated feedback in Markup.io, giving clients, account teams, and developers a shared review process before the next build.
Produced paid search, social, email, print, video, and environmental campaigns; connected Autopilot, Mailchimp, Typeform, and website forms to capture leads, segment audiences, and route inquiries to sales for follow-up.
Red Caffeine
Lombard, Illinois
Senior Designer
January 2020–January 2021
Drew custom vector illustrations in Adobe Illustrator and designed B2B brand, campaign, sales, and presentation materials in InDesign; combined original artwork, photography, and typography in production-ready files for print and digital.
Introduced Figma for client reviews before development, reducing coded revisions. Led UX quality checks on a 9,000+ page e-commerce site, documenting issues and partnering with developers to resolve usability problems before launch.
Helped launch Business as “Un”usual, a B2B livestream still running after 6 years; built Restream workflows, configured channels, prepared guests, and resolved live audio, video, and connection problems to keep the show on air.
Produced trade-show booths, signage, apparel, wide-format graphics, and technical illustrations, using photorealistic mockups and accurate dimensions to earn client approval before preparing files for vendors, fabrication, and installation.
Parker Lee Creative
Greater Chicago Area
Founder & Creative Director
October 2010–Present
Built brands for independent businesses and multimillion-dollar companies, conducting client interviews and competitive research to write creative briefs, present visual directions, and deliver work through production and launch.
Designed 225 custom logos and developed selected identities into complete brand systems, defining typography, color, and usage standards across packaging, digital, signage, and apparel to ensure consistent brand execution.
Used UX research and client interviews to organize websites around customer tasks; prototyped responsive interfaces, configured the CMS, tested accessibility and performance, and trained clients to manage their content after launch.
Created 30+ location illustrations for Snapchat geofilters with more than 95 million unique interactions; captured local landmarks and each place’s character in artwork people could add to photos and videos shared through the app.
Symboliq Media
St. Charles, Illinois
Art Director
November 2018–December 2019
Rebuilt the agency’s brand strategy, logo, visual identity, website, and standards; shaped its voice and developed reusable pitch decks and sales materials, coordinating the public rollout with the owner, designers, and content team.
Directed a consumer brand's identity, packaging, and social creative for a coordinated e-commerce relaunch, delivering 138% traffic growth, 38% sales increase, and 87% reduction in support inquiries.
Led daily Agile scrums for 4 staff (senior designer, 2 content marketers, senior developer), assigning work, balancing deadlines, and coaching the team through concept challenges and client revisions.
Shot DSLR product photography in a studio and built 3D mockups, combining lighting, composition, retouching, and digital rendering to make concepts tangible for clients and carry imagery across websites, ads, and sales materials.
Lost Boyz Inc.
Greater Chicago Area
Senior Graphic Designer, Part-Time
September 2016–May 2019
Created fundraising campaigns, event promotions, social graphics, infographics, flyers, and videos for a youth nonprofit; turned rough requests into finished work independently, giving a volunteer-led team reliable creative execution.
Turned program data, financial spreadsheets, participant stories, and photography into annual reports that showed donors how the nonprofit served its community and gave the team stronger materials for grant applications.
Ran Mailchimp newsletters and Giving Tuesday campaigns, coordinating email, social graphics, and donor messaging; built reusable layouts that helped the nonprofit tell its story and keep supporters connected to its programs.
Redesigned baseball and softball uniforms and extended the children’s original identity across apparel, events, and fundraising materials, giving the program a more professional presence while keeping its young athletes at the center.
Gulf Business Printing
San Antonio, Texas
Senior Graphic Designer
January 2017–November 2018
Designed national restaurant campaigns for franchise locations and new markets, adapting menus, billboards, point-of-sale displays, direct mail, email, and landing pages to local offers while protecting established brand standards.
Designed UX, UI, and templates for a restaurant ordering portal, streamlining customization and repeat orders for franchisees while standardizing order details for production, reducing proofing errors.
Built variable-data InDesign templates for targeted mailings, adapting offers, pricing, and addresses with geographic and intent data; reusable layouts reduced manual rebuilding, while multi-up imposition improved paper efficiency.
Ran Canon printers through Fiery software and handled prepress, Pantone color matching, trimming, finishing, kitting, packing, and shipping; quoted jobs, sourced paper and materials, and coordinated vendors for national print campaigns.
Econoprint
Lake Delton, Wisconsin
Junior Graphic Designer
March 2015–November 2016
Built variable-data print pieces and reusable franchise templates for a Wisconsin-based national restaurant brand, adapting offers and imagery for markets in Florida and Texas while balancing recurring programs, walk-ins, revisions, and rush jobs.
Operated Canon and HP digital presses through Fiery, preparing files, imposing layouts, calibrating color, and checking proofs; troubleshot production problems and handled finishing to take approved designs through the print floor.
Produced specialty print using Pantone colors, UV coatings, die cuts, folds, and custom stocks; matched materials and production methods to budgets and quantities, checking on-site proofs before committing each job to the press.
Designed attraction signage, environmental graphics, and menus at fabrication scale for tourism and hospitality accounts; documented stock, finishes, quantities, quotes, purchase orders, and approvals to keep revisions tied to production.
Zebradog
Madison, Wisconsin
Junior Graphic Designer
September 2014–December 2014
Translated museum, university, and sports histories into exhibits, environmental graphics, timelines, and wayfinding; combined historical imagery with contemporary design to tell institutional stories in physical spaces.
Researched archival photographs, dates, and institutional records, reconciled source material before building visual narratives, and worked with historians and client teams to make complex stories clear without losing context.
Prepared to-scale Illustrator and InDesign files for fabrication, accounting for architecture, substrates, mounting, sightlines, and installation tolerances; used decks and photorealistic mockups to make design decisions tangible.
Designed museum kiosk interfaces that connected historical imagery with modern navigation; considered children, older visitors, language, literacy, and accessibility when designing labels, screen hierarchy, and multilingual interfaces.
Hiebing
Madison, Wisconsin
Studio Intern
May 2014–August 2014
Designed lead-generation campaign materials for a national restaurant brand, adapting established typography, imagery, and messaging; partnered with art directors and copywriters to carry the concept through revisions and production.
Built annual reports in Adobe InDesign for an international shipping and logistics client, organizing long-form copy and illustrating financial tables in Illustrator so dense business information read clearly from page to page.
Drew original illustrations and retouched food photography in Photoshop and Lightroom for restaurant campaigns; refined color, texture, and composition to make the food more appetizing while keeping every image photorealistic.
Developed logos and brand standards for two political action committees, reconciling stakeholder feedback and defining typography, color, layout, and logo-use rules for each organization's identity system.
Schaumburg Boomers
Schaumburg, Illinois
Graphic Design Intern
April 2013–September 2013
Created game-day promotions, season-ticket materials, sponsor graphics, brochures, merchandise, billboards, and jerseys; balanced sponsor requirements and team identity while delivering artwork on fixed baseball schedules.
Photographed action from the dugout and field at home and on the road, traveling with the team through preseason and postseason; recorded and edited video and operated stadium scoreboards and video boards for live games.
Updated the team’s WordPress website and supported email and social marketing, turning schedules, scores, ticket offers, sponsor messages, and road-game updates into timely content that kept fans connected throughout the season.
Helped plan promotional nights and stadium giveaways, coordinating products, vendors, quantities, budgets, approvals, and delivery; connected production schedules with game-day setup so merchandise and event materials were ready.
Education
The Illinois Institute of Art - Schaumburg
Schaumburg, Illinois
Bachelor of Fine Arts (BFA) in Graphic Design
December 2013
Focus: Studied visual communication, typography, brand identity, layout, digital design, production, and presentation. Applied each discipline through studio projects built around clear creative briefs.
Achievement: Graduated at the top of my class in December 2013 after completing studio coursework. Earned Dean’s List or Honor Roll recognition during every semester of the complete design program.
Montello Junior/Senior High School
Montello, Wisconsin
High School Diploma
May 2010
Focus: Built a broad academic foundation emphasizing visual art and creative problem-solving. Developed a creative portfolio through classroom assignments and independent creative work.
Achievement: Graduated in May 2010 with multiple Congressional Art Competition honors. Earned scholarships from Scholastic and The Art Institutes while competing in several school athletic programs.
Certifications
HubSpot Implementation for Partners
HubSpot Academy
2026
Curriculum: HubSpot’s exam-based Implementation for Partners course taught me to plan platform rollouts across marketing, sales, service, and content teams. Scenario work covered discovery, configuration, migration, launch, training, adoption, and governance.
Outcome: I use that framework to turn stakeholder needs, data, and workflows into a clear, practical rollout plan. It helps me define owners, dependencies, documentation, training, and launch criteria so teams can use, manage, and trust the CRM after go-live.
Solutions Partner Certification
HubSpot Academy
2026
Curriculum: HubSpot’s exam-based Solutions Partner course taught me how partners market, sell, deliver, and grow their services. I learned to package capabilities, build a repeatable sales model, set expectations, use partner resources, and structure delivery.
Outcome: I apply that model when I shape services, qualify fit, scope engagements, and explain what happens next. It gives clients and internal teams what they need most: clear responsibilities, repeatable delivery, and well-organized work around shared goals.
Inbound Marketing Certification
HubSpot Academy
2026
Curriculum: HubSpot’s exam-based Inbound Marketing course taught me to build marketing around customer needs across the buyer journey. I studied audience research, content, lead nurturing, attribution, experimentation, automation, artificial intelligence and ROI.
Outcome: I use that thinking to turn customer questions into content, campaigns, and follow-up matched to the lifecycle stage. It keeps the creative work connected to segmentation, testing, reporting, and measurable business goals instead of volume or guesswork.
HubSpot Marketing Hub Software Certification
HubSpot Academy
2026
Curriculum: HubSpot’s Marketing Hub Software certification paired a timed exam with nine practical exercises inside the platform. I built personas, segments, campaigns, calls to action, forms, emails, workflows, social posts, and reports that worked together.
Outcome: I use that hands-on training to connect campaign planning with the systems that deliver and measure the work. It lets me move between creative, CRM, automation, and reporting—the mix teams need when the message and the machinery must work together.
Introduction to User Experience Principles and Processes
University of Michigan
2023
Curriculum: The University of Michigan UX course taught me how human behavior should guide design. Through assignments and peer-reviewed heuristic evaluations, I practiced interviews, ideation, sketching, prototyping, usability testing, and clear reporting.
Outcome: I bring that discipline into web and campaign work before changes become expensive. It helps me replace taste-based arguments with user evidence, find friction early, and explain decisions in language clients, developers, and stakeholders can act on.
Creating High-Impact Campaigns That Tell Brand Stories
IE Business School
2022
Curriculum: IE Business School’s project-based course taught me to turn discovery and brand values into a creative pitch. I completed brand analysis, positioning, visual storytelling, ad concepts, production planning, moodboards, and a peer-reviewed pitch deck.
Outcome: I use that process to find the central campaign idea and carry it through copy, imagery, channels, and production. It gives strategists, designers, vendors, and clients one shared direction, protecting the story as work moves from concept to launch.
Foundations of User Experience (UX) Design
Google
2022
Curriculum: Google’s Foundations of UX Design course taught me the habits behind useful, accessible experiences. Hands-on work covered user-centered and equity-focused design, research bias, cross-platform work, design sprints, sprint planning, and retrospectives.
Outcome: I use those habits to frame briefs, organize sites, review interfaces, and guide early decisions. They help me surface assumptions, build in accessibility, and give cross-functional teams a clear direction before design or development becomes expensive.
Facebook Blueprint
Meta
2018
Curriculum: Facebook Blueprint was Facebook’s self-paced learning program for Facebook and Instagram marketing. It taught me to connect business goals with campaign objectives, audiences, placements, mobile-first creative, delivery, measurement, and optimization.
Outcome: As Facebook’s tools evolved into Meta Business Suite, the planning discipline stayed useful. I use it to manage paid social around clear goals, choose creative for the audience and placement, read performance signals, and adjust without losing the brand.
Awards
Best of San Antonio Award - Graphic Design
2018
I was selected as one of the winners of the 2018 Best of San Antonio Award in the Graphic Design category by Current San Antonio, as voted on by staff and members of the community, in recognition of the positive impact my work made in the community.
Snapchat - Featured Cities Artist
2020, 2021, 2025
In a decade of creating geofilters for Snapchat, I have been selected several times as a Featured Cities Artist. This honor showcases the top illustrations on the platform. As of the last update, my geofilters have tallied 95 million and counting unique interactions.
AIGA - Emerging Designer Member
2014
I was unanimously selected as an Emerging Designer Member of AIGA in 2014 for my portfolio and professional contributions to the organization. I was also invited to give a keynote speech at a local school, helping introduce the next generation to the arts.
Red Caffeine - Employee of the Year
2021–2025
Earned the Bacon Saver Award / Employee of the Year recognition five years in a row, from 2021 - 2025. I handled onboarding, technical support, system development, and duties beyond my title; my team and leadership noticed and voted for me accordingly.
Skills
Creative
Accessibility
Art Direction
Brand Identity Systems
Concept Development
Copywriting
Creative Brief Development
Creative Direction
Creative Quality Assurance
Creative Strategy
Digital Experience Design
Environmental Design
Experiential Design
Heuristic Evaluation
Information Architecture
Layout Design
Motion Design
Packaging Design
Paid Social Creative
Photo Retouching
Photography
Pantone
Prepress
Presentation Design
Print Production
Prototyping
Typography
User Experience Design (UX)
User Interface Design (UI)
Usability Testing
Video Post-Production
Video Production
Visual Storytelling
Wide-Format Production
Marketing
AI-Assisted Workflow Design
Audience Segmentation
Brand Governance
Brand Strategy
Campaign Reporting
Content Management Systems (CMS)
Conversion Rate Optimization (CRO)
Customer Relationship Management (CRM)
Integrated Campaigns
Lifecycle Marketing
Marketing Analytics
Marketing Automation
Marketing Technology (MarTech)
Multichannel Campaigns
Platform Administration
Platform Governance
Process Documentation
Sales Enablement
Search Engine Optimization (SEO)
Workflow Automation
Workflow Design
Workflow Optimization
Leadership
Agency Management
Client Partnership
Client Presentations
Client Workshops
Coaching
Creative Feedback
Creative Operations
Creative Review
Cross-Functional Leadership
Freelancer Management
Mentoring
New Business Development
Pitch Development
Project Delivery
Project Scoping
Resource Planning
Stakeholder Alignment
Team Leadership
Vendor Management
Workload Management
Software
1Password
Adobe Acrobat
Adobe After Effects
Adobe Animate
Adobe Illustrator
Adobe InDesign
Adobe Lightroom
Adobe Photoshop
Adobe Premiere Pro
Blender
Claude Code
Fiery
FigJam
Figma
Google Lighthouse
macOS Terminal
Microsoft Excel
Microsoft Outlook
Microsoft PowerPoint
Microsoft Word
OBS Studio
OpenAI Codex
OpenClaw
Screaming Frog SEO Spider
Platforms
Asana
Canva
ChatGPT
Claude
DocuSign
Dropbox
Elementor
Google Analytics 4
Google AppSheet
Google Apps Script
Google Looker Studio
Google PageSpeed Insights
Google Search Console
Google Tag Manager
Google Workspace
Hotjar
HubSpot
Jotform
Kantata OX
Loom
Lucidchart
Markup.io
Microsoft 365
Microsoft Loop
Microsoft OneDrive
Microsoft SharePoint
Microsoft Teams
Midjourney
monday.com
Salesforce
Semrush
Shopify
Slack
Squarespace
SurveyMonkey
Typeform
Umbraco
WooCommerce
WordPress
Zapier
Zoom
Channels
Buffer
Constant Contact
ContentStudio
Facebook
Google Ads
Google Business Profile
Hootsuite
Instagram
LinkedIn
LinkedIn Campaign Manager
Mailchimp
Meta Ads Manager
Meta Business Suite
Ortto
Restream
Snapchat
Sprout Social
Thomasnet
Threads
TikTok
Vimeo
X (formerly Twitter)
YouTube
YouTube Studio
Have a project?
Let’s Connect!
Launching something new, rebuilding what no longer works, or trying to make sense of a project with too many moving parts? Tell me where things stand. I’ll help shape the direction, bring the right pieces together, clear the roadblocks, and move the work from first idea to final launch.
Add a hands-on lead.
Let’s work together!
I set the direction, keep the work moving, and stay close enough to the details to know when something needs attention. With 16 years across brand, web, campaigns, MarTech, and production, I know how to guide teams, untangle complex projects, and carry strong ideas all the way through launch.