Résumé

With over 15 years of experience spanning diverse industries—from marketing agencies and web design to minor league baseball and traditional print—I’ve handled projects across nearly every medium. If you’re ready for a fresh perspective, click here to download my full résumé and explore how I can elevate your project.

Experience

  • Parker Lee Creative

    Owner / Designer
    Oct. ‘10 - Present
    St. Charles, IL

    • Created high-impact vector logos and visual identities using Adobe Illustrator.

    • Consulted mid-sized businesses on lead generation strategies, driving substantial growth.

    • Applied AI tools to identify website weaknesses, boosting SEO rankings and site performance.

    • Achieved a flawless client satisfaction rate, consistently earning five-star reviews across platforms.

    • Developed custom websites ranging from e-commerce solutions to creative portfolios.

    • Produced compelling videos with Adobe Premiere Pro and After Effects, enhancing engagement.

  • Red Caffeine

    Senior Art Director
    Jan. ‘20 - Present
    Lombard, IL

    • Crafted user-friendly interfaces in Figma, converting casual visitors into loyal customers.

    • Developed and led interactive presentations and workshops through Google Drive, Slides, and Docs.

    • Built and maintained WordPress and Umbraco sites with impeccable uptime and strong search visibility.

    • Designed high-CTR Google AdWords and PPC campaigns, optimizing for maximum engagement.

    • Engineered high-conversion marketing campaigns, integrating automation and tech tools.

    • Created brand standards that set industry benchmarks using Adobe Illustrator and InDesign.

  • Symboliq Media

    Art Director
    Nov. ‘18 - Dec. ‘19
    St. Charles, IL

    • Spearheaded the agency’s rebranding, leading logo creation and complete website redesign.

    • Directed a creative team of writers, developers, and designers, achieving exceptional results.

    • Led client proposals, ensuring accurate estimates and successful presentations.
    • Produced high-conversion ad campaigns, utilizing custom photography and stock imagery.

    • Managed in-house photoshoots, retouching with Adobe Lightroom for flawless visuals.

    • Developed lead-generating websites with a focus on SEO optimization and superior user experience.

  • Gulf Business Printing

    Sr. Graphic Designer
    Jan. ‘17 - Nov. ‘18
    San Antonio, TX

    • Directed marketing campaigns for major fast-food chains, boosting brand visibility nationwide.

    • Designed multi-channel ads, including billboards, banners, landing pages, and email campaigns.

    • Developed a custom-coded white-label website, enabling seamless branded product creation.

    • Created InDesign templates with variable data for personalized restaurant marketing materials.

    • Streamlined collaboration across logistics and design departments, increasing operational efficiency.

    • Produced eye-catching point-of-sale displays, driving substantial in-store sales.

  • Lost Boyz, Inc.

    Sr. Graphic Designer
    Sep. ‘16 - May ‘19
    Chicago, IL

    • Designed impactful visuals for a non-profit supporting inner-city youth through baseball.

    • Created promotional videos for fundraisers using Adobe After Effects and Premiere Pro.

    • Developed annual reports that caught the attention of high-value charitable donors.

    • Managed Mailchimp newsletters, achieving record engagement and subscriber growth.

    • Redesigned team uniforms, modernizing logos with Adobe Illustrator.

    • Organized successful Giving Tuesday campaigns, breaking donation records.

  • Econoprint

    Jr. Graphic Designer
    Mar. ‘15 - Nov. ‘16
    Wisconsin Dells, WI

    • Managed yearly content, ads, and campaigns for a national fast-food brand.

    • Collaborated with resorts for seasonal campaigns, optimizing tourist revenue.

    • Coordinated with press team on complex print jobs using Canon, HP printers with Firey software.

    • Prepared files for unique press runs including UV coatings, Pantones, die cuts, and onsite proofing.

    • Maintained organized file system with PO and job numbers for easy recall of past and present work.

    • Branded theme park rides, attractions, and eateries for the waterpark capital of the world.

  • Zebradog

    Jr. Graphic Designer
    Sep. ‘14 - Dec. ‘14
    Madison, WI

    • Assisted in crafting engaging user interfaces for a Norwegian heritage experience kiosk.

    • Developed visuals for the NCAA’s most historic teams' hall-of-fame experiences.

    • Used Adobe Illustrator and Adobe InDesign for wayfinding in a multi-million dollar medical facility.

    • Designed ADA-compliant, multilingual user interface map designs for a museum helpdesk kiosk.

    • Created pitches, mockups, and renderings for prospective multi-million dollar client presentations.

    • Ensured strict to-scale design, maintaining dimensional accuracy in all final outputs.

  • Hiebing

    Studio Intern
    May. ‘14 - Aug. ‘14
    Madison, WI

    • Led visual strategy during a season-long graphic design internship for a minor league baseball team.

    • Managed and updated the team’s WordPress site, increasing digital engagement.

    • Contributed to an award-winning team, recognized for creative excellence.

    • Developed engaging social media content, boosting audience interaction and fan engagement.

    • Captured and edited in-game photography, creating marketable content.

    • Designed scoreboard visuals that increased sponsor visibility and fan engagement.

  • Schaumburg Boomers

    Creative Ninja
    Apr. ‘13 - Sep. ‘13
    Schaumburg, IL

    • Drove visual strategy during a season-long graphic design internship for the minor league baseball team.

    • Bolstered digital presence by managing and updating the team’s website via WordPress.

    • Part of the award-winning team recognized for creative excellence at season conclusion.

    • Crafted and managed engaging content for diverse social platforms, gauging audience engagement.

    • Captured marketable moments through in-game photography and editing via Adobe Lightroom.

    • Created wide-format scoreboard visuals for sponsored content, update, and fan engagement.

Spotlight

  • Award: Best of San Antonio Awards

    • 2018 Best of San Antonio Award in the category of Graphic Design.

    • Nominated by a panel of San Antonio businesses and leaders.

    • In recognition of my contribution to the community.

  • Award: Snapchat Cities Featured Artist

    • Selected as a Featured Cities Artist as recognition for my designs.

    • Geofilters reaching 75 million and growing user interactions.

    • My geofilters are frequently featured on Snapchat’s website.

  • Award: AIGA Emerging Designer

    • Highlighted as an “Emerging Designer” member in the Chicago area.

    • Frequently participate in greater Chicago area design events.

    • Featured on AIGA’s Eye on Design column.

  • Nonprofit: Wonderful Wisconsin

    • A non-profit project I run to aid failing Wisconsin businesses.

    • I provide my branding and marketing expertise at no cost.

    • The goal is to help local businesses get out of the red and shine.

Education

  • The Illinois Institute of Art - Schaumburg

    Bachelor’s - Design
    Schaumburg, IL
    Graduation Date - Dec. 2013

    • Graduated at the top of my class receiving several honors.

    • Listed on the Dean’s List and Honor Roll during every semester.

    • Participated in and led several student groups and initiatives.

  • Montello Junior / Senior Highschool

    Highschool Diploma
    Montello, WI
    Graduation Date - May 2010

    • Multiple-time recipient of the prestigious Congressional Art Competition award.

    • Secured scholarships from esteemed organizations, Scholastic and The Art Institutes.

    • Dynamic participant in the school’s art department, contributing significantly to its programs.

Certifications

  • University of Michigan Certificate

    User Experience Principles and Processes
    Coursera Certification
    Chicago, IL May 2022

    • Developed advanced UX processes for exceptional product design, focusing on innovation.

    • Achieved a deep comprehension of usability, desirability, adoptability, and iterative design aspects.

    • Acquired expertise in UX research methods and user needs analysis by crafting user-centric solutions.

  • IE Business School Certificate

    From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
    Coursera Certification
    Chicago, IL
    Jul. 2022

    • Honed the skill of telling engaging brand stories and utilizing the power of narratives in branding.

    • Developed a solid method for brand analysis, ensuring clarity, and precision in brand identities.

    • Grew proficient in presenting creative pitches and bolstering brand communication strategies.

  • Google UX Design Certificate

    Foundations of User Experience (UX) Design
    Chicago, IL
    Apr. 2022

    • Developed skills in creating personas, user stories, journey maps, vital to understanding UX.

    • Strengthened proficiency in usability studies, crafting wireframes, and prototypes for UX design.

    • Designed social good and responsive design, emphasizing accessibility and user-centered design.

  • Facebook Blueprint Certificate

    Online Certification
    San Antonio, TX
    May 2018

    • Utilized resources to sharpen skills and achieve proficiency across eight distinct certifications.

    • Built expertise in various domains like digital marketing, media planning, and creative strategies.

    • Earned specialist badges in areas such as discovery commerce, mobile ads, ad APIs, and beyond.

Skills

  • Design and Multimedia Software

    Adobe Acrobat
    Adobe After Effects
    Adobe Animate
    Adobe Bridge
    Adobe Illustrator
    Adobe InDesign
    Adobe Lightroom
    Adobe Media Encoder
    Adobe Photoshop
    Adobe Premiere Pro
    Adobe XD
    AnkerMake
    Blender
    Figma
    OBS

  • Productivity and Collaboration Tools

    Dropbox
    FTPs
    Google Docs
    Google Drive
    Google Sheets
    Google Slides
    Google Workspace
    Microsoft Excel
    Microsoft Powerpoint
    Microsoft Teams
    Microsoft Word
    Monday.com
    Slack
    Zoom

  • Core Creative and Management Skills

    Advertising
    Art Direction
    Audience Creation
    Branding
    Budgeting
    Client Relations
    Color Theory
    Creative Writing
    File Organization
    HTML/CSS
    IT Support
    Illustration
    Image Optimization
    Job Estimation
    Package Design
    Photography
    Pre-Press Checks
    Presentations
    Project Management
    Proofreading
    Publication Design
    Quality Control
    Storyboarding
    Talent Acquisition
    Time Management
    Typography
    UI/UX

  • Digital Marketing and Social Media Platforms

    Autopilot (Ortto)
    Chat GPT
    Content Studio
    Facebook
    Google Ad Words
    Google Analytics
    Google Lighthouse
    Hootsuite
    Instagram
    iStock
    LinkedIn
    Mailchimp
    Mavenlink
    Restream
    SEM Rush
    Salesforce
    Shopify
    Snapchat
    Sprout Social
    Squarespace
    Threads
    TikTok
    Twitter
    Umbraco
    Vendasta
    WooCommerce
    WordPress
    YouTube

Everything is designed.
Few things are designed well.

Let’s create a distinct presence that captivates and engages. Together, we’ll craft a design that embodies your brand and attracts the perfect customers.