For Hiring Teams
A Creative Director Who Builds the System behind the Work.
I go after big, difficult creative problems in brand, web, and marketing technology (MarTech). Here’s how I lead, what it delivered, and who will vouch for it.
Candidate Brief
Parker Lee

- Title
- Creative Director
- Experience
- 16+ Years
- Leadership
- Lead Design & Dev Teams of 10
- Location
- Remote · Central Time
- Availability
- Full-Time · Can Start Right Away
Available Now
What I’m Looking For.
The Role
Creative Director, Art Director, or a related creative leadership role.
The Team
One that wants creative and technology in the same room, and a leader who still opens the files.
The Logistics
Full-time and remote, on Central Time. Can start right away and travel as needed.
Case Studies.
Grab your digital shovel and dig into real brands, campaigns, and experiences I’ve worked on over the past several years.
MarTechB2B Manufacturing
Turning an Email Campaign Into an Entire Customer Experience
I walked the plant floor, found where reorders stalled, and led the system that got them moving again.
Read the Case Study: Turning an Email Campaign Into an Entire Customer ExperiencePrintHealth and Wellness
Making a Growing Product Line Easier to Buy
Customers couldn’t tell products apart. One system across packaging, store, and social made it obvious at a glance.
Read the Case Study: Making a Growing Product Line Easier to BuyCampaignsForging Manufacturer
Helping a Century-Old Manufacturer Show What Came Next
Connecting anniversary branding, new-market campaigns, and a major website relaunch helped support 67% annual revenue growth.
Read the Case Study: Helping a Century-Old Manufacturer Show What Came NextWebCable Manufacturing
Making a Complex Catalog Easier to Quote
Simplifying a massive product catalog with better UX, photography, and an interactive configurator helped increase quote conversions 43%.
Read the Case Study: Making a Complex Catalog Easier to QuoteBrandEducation
Giving a School a Mascot Everyone Could Use
Turning one school mascot into 15 versatile brand marks gave students, staff, and vendors a consistent identity they could make their own.
Read the Case Study: Giving a School a Mascot Everyone Could UseImagerySocial Media
Giving Small Towns a Place in the Picture
Turning overlooked hometown landmarks into hand-drawn Snapchat filters earned three artist awards and more than 95 million uses.
Read the Case Study: Giving Small Towns a Place in the Picture1 / 6
A Player-Coach, on the Record.
I set the direction, own the budget and timeline, and still open the files. Here’s what that looked like at full scale.
- 10Designers and Developers DirectedUp to 10 at once, all remote, their hours and budgets on my desk.
- 3Promotions at One AgencyArt Director, Senior Art Director, then Production & Martech Manager.
- 5XEmployee of the YearRed Caffeine’s Bacon Saver Award, voted by my coworkers, 2021 through 2025.
- 8B2B Accounts at OnceCreative direction on every account, and account management on some.
I had the pleasure of working with Parker Lee at Red Caffeine for four years, and he is one of those rare creative professionals who combines his love for technology and design with reliability, kindness, and a genuine commitment to his team.
Meet the Tools That Make Me Tick.
People walk into my office and say, “That’s a lot of monitors.” My response? “I run a lot of software.”
Do I use every program below every day? Of course not. But between client pitches, creative deadlines, stubborn websites, and Gary forgetting to send the Semrush reports again, you’d be surprised how many I use in a month. Give me a calendar year, and chances are I’ve met a deadline in every one.
Project Management
Great work starts when a team trusts each other. I lead with clear expectations, open communication, and a commitment to education. We celebrate the wins, learn from the setbacks, and get better together.
- Zoom
- Microsoft Teams
- Google Drive
- Microsoft SharePoint
- Monday.com
- Slack
- Trello
- 1Password
- Google Workspace
- Google Docs
- Google Sheets
- Google Slides
- Loom
- Asana
- Kantata OX
- Microsoft 365
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Outlook
- Microsoft OneDrive
- Apple Keynote
- Apple Pages
- Apple Numbers
- Dropbox
- Step 1
Discover
I love getting into the weeds. Asking smart questions, digging through research, and uncovering the real problem beneath the brief.
- My Brain
- FigJam
- Lucidchart
- Typeform
- ChatGPT
- Claude
- Google Gemini
- Step 2
Design
This is my happy place. I can pitch the vision, guide the creative team, or jump right into the files myself. Usually, it’s a little of all three.
- Figma
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Adobe Lightroom
- Adobe After Effects
- Adobe Premiere Pro
- Adobe Animate
- Adobe Acrobat
- Adobe Firefly
- Midjourney
- Markup.io
- DSLR Camera
- Step 3
Build
I know enough to spot trouble before it starts, and enough to fix plenty of it myself. I’ll lead the developers or roll up my sleeves alongside them.
- HTML
- CSS
- JavaScript
- WordPress
- Shopify
- WooCommerce
- Squarespace
- Umbraco
- Elementor
- Claude Code
- Codex
- OpenClaw
- Printing Press
- Step 4
Launch
Deadlines, moving parts, last-minute surprises. I’ve managed the show and worked behind the scenes to cross the finish line.
- HubSpot
- Ortto
- Mailchimp
- Salesforce
- Constant Contact
- Zapier
- Google Ads
- LinkedIn Campaign Manager
- Meta Business Suite
- Sprout Social
- Hootsuite
- Restream
- Step 5
Improve
I don’t disappear after launch. I’ll dig into the numbers, work with the team on what’s next, and personally tackle the fixes that make a difference.
- GA4
- Google Tag Manager
- Google Search Console
- Looker Studio
- Hotjar
- Semrush
- Screaming Frog
See the Full Picture, or Skip Straight to What Your Team Needs Help Solving.
Plenty of good work still lives off-camera. Some projects are confidential. Others simply need more context than a website can provide. Download my visual résumé, view my full résumé, or book a one-on-one to see the rest of my work and see exactly how my experience could help your team.
Book a Meeting (Opens in a New Tab)Picked by the People Who Were There.
Five Employee of the Year wins, voted by coworkers, plus three Snapchat features and a Best of San Antonio nod.
- 2021, 2022, 2023, 2024, 2025Employee of the YearRed Caffeine
- 2020, 2021, 2025Featured Cities ArtistSnapchat
- 2018Best of San Antonio, Graphic DesignBest of SA
Certifications That Keep the Craft Current.
Nine and counting, from HubSpot to UX. The tools change every year, so the learning never stops.
- 2026HubSpot Solutions PartnerHubSpot Academy
- 2026Implementation for PartnersHubSpot Academy
- 2026Inbound MarketingHubSpot Academy
- 2026Marketing Hub SoftwareHubSpot Academy
- 2024Understanding User NeedsUniversity of Michigan
- 2023Introduction to User Experience Principles and ProcessesUniversity of Michigan
- 2022Foundations of User Experience (UX) DesignGoogle
- 2022From Brand to Image: Creating High Impact Campaigns That Tell Brand StoriesIE Business School
- 2018Facebook BlueprintMeta
References.
These five can tell you what it’s like to work with me. Contact details and the full, named portfolio come with a call.
“...He was one of our earliest advocates for exploring how AI could be incorporated into our work and became a valuable internal resource as our team learned how to use these emerging tools...”
“...Parker is both a Creative Director and a MarTech jack of all trades. He moved easily between creative strategy and the technical tools and systems behind our campaigns, and the team leaned on that versatility constantly...”
“...Parker also became our go-to resource for all martech needs and AI solutions as the industry emerged around us. When the agency needed to adapt to remain competitive, he took responsibility for learning the technology and teaching the rest of us...”
“...Parker takes feedback incredibly well and is focused on creating an outcome that will serve the client best. I always felt that I could say what was working and what wasn’t working and that he would understand what I was getting at...”
“Went well beyond the wants and needs I had for a home project. Highly recommend.”
Let’s Schedule Something!
See a Time You Like? It’s Yours.
Have a project in mind? A question? Want to pass down your secret family lasagna recipe?
Grab a time on my calendar or send me a message. Either way, I’d love to hear from you!

