Business as “Un”usual: Keeping the Conversation Going

When the pandemic interrupted everyday business, Red Caffeine needed a useful way to keep clients and prospects connected. I helped build Business as “Un”usual from the ground up, producing the broadcasts and connecting the creative, guest preparation, and marketing automation behind a series that outlasted the crisis.

I helped turn the idea into a repeatable production by building the Restream setup and preparing the people who would appear on screen. Some guests had never broadcast before, so coordinating hardware, presentations, and expectations mattered just as much as the graphics. I developed the visual materials and worked across hosts, speakers, and the marketing team to bring each session together. The goal was a useful business conversation, not a live demonstration of everyone’s technical difficulties.

During the broadcasts, I operated the show rather than hosting it. I managed the audio, video, and connections, troubleshooting problems while keeping the conversation moving. As production developed, I supported multistreaming and a unified view of audience comments so questions from different channels could reach the hosts. The series gave me a very practical responsibility: make the creative and technology work together when there was no opportunity to fix it before somebody saw it.

I extended each episode beyond its broadcast through landing pages, email journeys, social content, and video editing. Ortto supported segmented follow-up and lead scoring, while ContentStudio helped manage promotion. That connected audience interest with relevant next steps instead of treating every registration as the same kind of lead. The program continued beyond the pandemic, with a substantial run of episodes behind it. Going live was the middle of the job, not the end.