Browse the Blog
BLOG & INSIGHTS
IDEAS, PROCESS & OPINIONS FROM BEHIND THE WORK
From brands and websites to campaigns, production, and marketing technology, I write about the decisions behind the work, what holds up in practice, and what the you can take away.
Who Owns Your Website After the Designer Leaves?
Website ownership extends beyond a login. Map the domain, permissions, content, forms, data, search tools, maintenance, and decision rights.
How to Choose Small-Business Apps for a Lean Tech Stack
Choose small-business apps by mapping the work, records, ownership, integrations, security, and exit path before comparing feature lists.
Market a Small Business Online: Build the System Before Ads
Before you buy more ads, connect your customer, offer, website, channels, follow-up, and measurement into one durable marketing system.