Browse the Blog
BLOG & INSIGHTS
IDEAS, PROCESS & OPINIONS FROM BEHIND THE WORK
From brands and websites to campaigns, production, and marketing technology, I write about the decisions behind the work, what holds up in practice, and what the you can take away.
The 25 Worst Logos of 2025
Review 25 redesigns from 2025 that missed the mark, with commentary on why each brand changed, where the identity falls short, and what it gives up.
The 24 Worst Logos of 2024
Review 24 redesigns from 2024 that missed the mark, with commentary on why each brand changed, where the identity falls short, and what it gives up.
The 25 Worst Logos of 2023
Review 25 redesigns from 2023 that missed the mark, with commentary on why each brand changed, where the identity falls short, and what it gives up.
The 10 Worst Logos of 2022
Review 10 redesigns from 2022 that missed the mark, with commentary on why each brand changed, where the identity falls short, and what it gives up.
The 10 Worst Logos of 2021
Review 10 redesigns from 2021 that missed the mark, with commentary on why each brand changed, where the identity falls short, and what it gives up.
The 20 Worst Logos of 2020
Review 20 redesigns from 2020 that missed the mark, with commentary on why each brand changed, where the identity falls short, and what it gives up.
The 10 Worst Logos of 2019
Review 10 redesigns from 2019 that missed the mark, with commentary on why each brand changed, where the identity falls short, and what it gives up.
The 10 Worst Logos of 2017
Review 10 redesigns from 2017 that missed the mark, with commentary on why each brand changed, where the identity falls short, and what it gives up.