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BLOG & INSIGHTS
IDEAS, PROCESS & OPINIONS FROM BEHIND THE WORK
From brands and websites to campaigns, production, and marketing technology, I write about the decisions behind the work, what holds up in practice, and what the you can take away.
Packaging Has to Sell, Explain, and Survive
Effective packaging has three jobs at once: attract the right buyer, make the product easy to understand, and hold up through production and use.