Browse the Blog
BLOG & INSIGHTS
IDEAS, PROCESS & OPINIONS FROM BEHIND THE WORK
From brands and websites to campaigns, production, and marketing technology, I write about the decisions behind the work, what holds up in practice, and what you can take away.
Who Owns Your Website After the Designer Leaves?
Website ownership extends beyond a login. Map the domain, permissions, content, forms, data, search tools, maintenance, and decision rights.
How to Choose Small-Business Apps for a Lean Tech Stack
Choose small-business apps by mapping the work, records, ownership, integrations, security, and exit path before comparing feature lists.
Market a Small Business Online: Build the System Before Ads
Before you buy more ads, connect your customer, offer, website, channels, follow-up, and measurement into one durable marketing system.