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BLOG & INSIGHTS
IDEAS, PROCESS & OPINIONS FROM BEHIND THE WORK
From brands and websites to campaigns, production, and marketing technology, I write about the decisions behind the work, what holds up in practice, and what the you can take away.
A Shot List Is Not a Substitute for Creative Direction
A shot list can organize a shoot, but it cannot decide what the work should mean. See what creative direction adds before, during, and after capture.