Case Studies
Let’s Talk Results.
I’ve spent my career helping brands solve problems, find opportunities, and turn ambitious ideas into something real. These projects show what I brought to the table, how the work came together, and what it accomplished.
All Case Studies
Turning an Email Campaign into an Entire Customer Experience
Automating reorders and lead scoring with an AI chatbot tripled minimum order sizes.
Making a Growing Product Line Easier to Buy
Rebuilding the packaging and shopping experience cut support requests 87%.
Getting Better Proposals out the Door Faster
AI-assisted proposals with linked pricing cut quoting time in half.
Making a Complex Catalog Easier to Quote
Better UX, photography, and a configurator increased quote conversions 43%.
Helping a Century-Old Manufacturer Show What Came Next
New-market campaigns and a website relaunch helped support 67% annual revenue growth.
Giving Small Towns a Place in the Picture
Hand-drawn Snapchat filters earned three artist awards and more than 95 million uses.
Business as “Un”usual: Keeping the Conversation Going
A repeatable livestream system kept conversations going for more than 80 episodes.
Turning Expert Knowledge into a Sold-Out Program
Targeted campaigns increased registrations 59% and helped sell out the program.
Giving a School a Mascot Everyone Could Use
Turning one school mascot into 15 versatile brand marks gave everyone a consistent identity.
Bringing a Complex Brand Family into Focus
Unifying three websites and a shared store helped increase new website users 92%.
Helping Buyers Find the Right Grinder without Guesswork
A Grinder Finder and AI chatbot gave buyers answers without waiting for sales.
Bringing the Same Brand from Office to Jobsite
A brand system with 48 pages of standards brought consistency from office to field.
Making a Personal Care Brand Ready for Costco
Reworking packaging and photography helped secure Costco distribution.
Standing Out without Spending More on Ink
Redesigning packaging around negative space made products stand out using less ink.
Giving Every Restaurant the Right Tools to Stay on Brand
A self-service portal with approved artwork simplified printing for 150 restaurants.
Making a Few Photo Shoots Feed Years of Content
350+ reusable assets supplied nearly three years of restaurant marketing content.
A Brand Built for the People on the Mound
A pitcher-first identity gave the growing brand a foundation built to scale.
Getting Better, One Finished Sketch at a Time
Creating 365 sketches in 365 days sharpened my illustration skills without missing a day.
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