The 24 Best Logos of 2024: A Showcase of Design Excellence and Innovation
In the ever-evolving world of branding, logos are more than just visuals; they are the cornerstone of a brand’s identity. Each year, businesses strive to create designs that resonate with audiences, stand the test of time, and tell compelling stories. 2024 was no exception, bringing us a lineup of remarkable logo redesigns that set new standards in creativity and innovation.
In this blog, we highlight the 24 best logos of 2024, showcasing the designs that truly stood out. From established global brands to niche industry leaders, these logos demonstrate the power of thoughtful design in shaping perceptions and elevating brand recognition. Whether you’re a design enthusiast, a business owner, or simply curious about the trends shaping the future of branding, this list offers insights into what makes a logo impactful. Let’s dive into the designs that captured our attention this year.
#1 - A&W
A&W’s rebrand revitalizes its classic identity while improving scalability and clarity. The updated logo balances nostalgic elements with a modern aesthetic, ensuring the design feels fresh yet familiar. Retaining the iconic arrow and signature color scheme, A&W reaffirms its legacy while embracing a cleaner, more versatile look.
Why It Made the List:
• Simplified color palette ensures adaptability across platforms.
• Refined typography enhances readability without losing retro charm.
• Retaining the arrow preserves brand continuity while sharpening visual impact.
#2 - American Girl
American Girl’s rebrand revitalizes its iconic logo to resonate with today’s audiences while honoring its heritage. The vibrant color palette and refined typography align with its mission to inspire and empower young girls.
Why It Made the List:
• Vibrant pink tones appeal to younger generations while maintaining recognition.
• Clean typography balances approachability and professionalism.
• Subtle nods to heritage preserve emotional connections with longtime fans.
#3 - Anaheim Ducks
The Anaheim Ducks reintroduced their nostalgic Mighty Ducks mask logo with modern updates. By blending history with a contemporary edge, the redesign appeals to fans old and new, reinforcing the team’s legacy.
Why It Made the List:
• Nostalgic design strengthens emotional connections with fans.
• Updated colors and sharper lines modernize the logo.
• Adaptable layout enhances merchandising opportunities.
#4 - Bolthouse Fresh
Bolthouse Farms’ transition to Bolthouse Fresh marks a bold evolution for the brand. This redesign signals a focus on health and vibrancy, with clean, bold typography and a bright blue hue that reflects its fresh food offerings.
Why It Made the List:
• Bold, sans-serif typeface conveys confidence and modernity.
• “Fresh” branding emphasizes the company’s commitment to quality produce.
• Simplified design ensures versatility for packaging and digital platforms.
#5 - Centers for Disease Control and Prevention (CDC)
The CDC’s redesigned logo reflects trust and modernization with a sleeker aesthetic. The removal of extraneous details and the introduction of rounded elements improve clarity and adaptability across public-facing materials.
Why It Made the List:
• Rounded corners evoke approachability and trust.
• Clean lines simplify the design for broader usage.
• Enhanced legibility ensures better public communication.
#6 - Chicago Stars
The Chicago Stars rebrand shifts from the Red Stars to an identity rooted in Chicago’s iconic flag. The logo’s geometric simplicity and bold shapes reflect a renewed focus on strength and unity, making it a standout in the sports world.
Why It Made the List:
• Geometric star motif strengthens ties to Chicago’s history.
• Contemporary typography elevates brand professionalism.
• Simplified design ensures adaptability for merchandise and marketing.
#7 - Grammarly
Grammarly’s logo redesign sharpens its visual identity with a more minimalist approach. By streamlining its iconic “G” symbol and refining the typography, the brand aligns with its commitment to precision and simplicity.
Why It Made the List:
• Simplified “G” logo ensures clear recognition across platforms.
• Modernized typography emphasizes professionalism and clarity.
• Balanced design improves adaptability for digital and app use.
#8 - H & H Bagels
H&H Bagels’ 2024 rebrand modernizes its image while paying homage to its rich New York City heritage. The new logo shifts to a bold shield-like emblem, giving the brand a more distinctive and versatile identity. The integration of clean, sans-serif typography and refined ampersand creates a contemporary look while maintaining a connection to its storied past.
Why It Made the List:
• The shield-like frame reinforces the brand’s stability and heritage, making the logo stand out across various applications.
• The simplified, modern typography enhances readability and conveys a fresh, polished image.
• The prominent placement of “H&H” and the ampersand ensures immediate recognition, boosting brand equity.
#9 - IMPOSSIBLE
IMPOSSIBLE Foods’ logo redesign highlights boldness and innovation in the plant-based food industry. The updated logo’s confident typography and vibrant palette reflect its commitment to accessibility and forward-thinking ideals.
Why It Made the List:
• Bold, uppercase typography conveys strength and clarity.
• Bright, playful colors resonate with a diverse, modern audience.
• Simplified layout ensures versatility across packaging and branding materials.
#10 - KitKat
KitKat’s redesign streamlines its iconic logo by removing unnecessary visual elements. The cleaner design ensures better scalability and highlights the brand’s recognizable red-and-white color scheme.
Why It Made the List:
• Simplified design improves scalability across platforms.
• Updated font adds a fresh, contemporary edge.
• Retaining the signature color palette reinforces brand identity.
#11 - Mophie
Mophie’s sleek redesign reinforces its identity as a leader in portable power solutions. The bold typography and dynamic iconography signal innovation and energy, reflecting the brand’s commitment to quality technology.
Why It Made the List:
• Icon-inspired typography reinforces the brand’s focus on power and energy.
• Clean sans-serif fonts convey innovation and modernity.
• Vibrant accents add a sense of energy and forward-thinking design.
#12 - New York City Football Club (NYCFC)
NYCFC’s refreshed badge simplifies its design while retaining its heritage. A clean circular badge and modern typography reflect professionalism and enhance adaptability across merchandising and digital platforms.
Why It Made the List:
• Simplified circular badge improves scalability and balance.
• Modernized typography enhances clarity and professionalism.
• Streamlined elements ensure seamless application across merchandise and branding.
#13 - Ocean Spray
Ocean Spray’s minimalist rebrand brings a sharper, cleaner look to its visual identity. The darker blue background and refined wave detail ensure better visibility across packaging and digital platforms.
Why It Made the List:
• Darker blue enhances legibility and contrast.
• Simplified wave design modernizes the logo for versatile applications.
• Streamlined typography ensures adaptability across marketing channels.
#14 - Oxy
Oxy’s updated logo represents its transition toward sustainability and innovation in energy. The clean, circular design and gradient tones highlight a forward-thinking approach while maintaining brand authority.
Why It Made the List:
• Gradient blues and greens reflect environmental responsibility.
• Minimalist circular icon emphasizes adaptability and focus.
• Modern typography reinforces reliability and professionalism.
#15 - Pagoda
Pagoda’s 2024 rebrand modernizes its visual identity while preserving its cultural authenticity. This redesign bridges tradition and contemporary branding for its Asian-inspired cuisine.
Why It Made the List:
• Cultural Motifs: The pagoda icon honors the brand’s heritage while maintaining simplicity.
• Warm Tones: Earthy colors evoke a sense of comfort and authenticity.
• Streamlined Fonts: Clean typography brings a modern edge to the brand’s aesthetic.
#16 - PEZ
PEZ’s playful rebrand strikes a perfect balance between nostalgia and modernization. The new logo retains its iconic blocky style while refining shapes and colors for better versatility across digital and physical formats.
Why It Made the List:
• Blocky lettering preserves the nostalgic look of PEZ dispensers.
• Bright, vibrant colors maintain the brand’s youthful appeal.
• Simplified elements improve scalability across packaging and merchandise.
#17 - Perkins
Perkins’ new logo drops the oval enclosure and red-green color combination, opting instead for a refined serif font and a single green tone. The addition of “American Food Co.” reinforces the brand’s positioning as a versatile dining experience, extending beyond just a bakery.
Why It Made the List:
• The removal of the oval frame creates a more open, modern look.
• The updated typography enhances legibility and sophistication.
• The streamlined color palette and new tagline align with current design trends, signaling a focus on quality and versatility.
#18 - Pluto TV
Pluto TV’s rebrand adopts a bold, energetic look that enhances its appeal as a leading streaming service. The revamped logo swaps the previous multi-color TV circle for a prominent yellow circle, signaling vibrancy and focus. This updated design reflects Pluto TV’s growing position in the entertainment industry while ensuring strong visual impact across platforms.
Why It Made the List:
• The bold yellow circle creates a striking, recognizable focal point for the brand.
• Simplified typography improves readability and conveys modernity.
• The design’s minimalism enhances adaptability for mobile and digital screens.
#19 - Robinhood
Robinhood’s rebrand sharpens its identity with a sleeker, modernized look. The new logo moves away from the green-heavy palette, embracing a minimal black-and-white aesthetic that highlights the brand’s signature feather icon. This rebrand aligns Robinhood’s visual identity with its mission to simplify financial access while projecting trust and sophistication.
Why It Made the List:
• The refined feather icon conveys simplicity and elegance while maintaining brand recognition.
• The shift to a monochromatic palette improves versatility across digital platforms.
• The new typography strengthens the logo’s readability and professionalism.
#20 - Stride
Stride’s rebrand reflects its mission of movement and progress with a sleek, motion-inspired logo. Rounded typography and a neutral color palette create a modern, approachable design.
Why It Made the List:
• Rounded typography suggests forward momentum and adaptability.
• Neutral tones enhance professionalism and accessibility.
• Clean, minimal design ensures versatility across applications.
#21 - Tupperware
Tupperware’s vibrant redesign modernizes its identity while maintaining its legacy of innovation and functionality. The bold typography and bright colors highlight the brand’s relevance to a younger audience.
Why It Made the List:
• Bold “T” icon creates a focal point for instant recognition.
• Vibrant hues convey energy and modern appeal.
• Streamlined typography enhances readability for packaging and branding.
#22 - United Way
United Way’s refreshed logo highlights its mission of unity and hope with a simplified design. The clean lines and bright colors create a more accessible and welcoming visual identity.
Why It Made the List:
• Refined hand-and-rainbow icon symbolizes collaboration and optimism.
• Brightened color palette enhances emotional resonance.
• Simplified typography improves readability and accessibility.
#23 - United Football League (UFL)
The United Football League’s logo redesign captures the energy and excitement of sports entertainment. With bold typography and vibrant colors, the updated logo reflects the league’s dynamic identity.
Why It Made the List:
• Dynamic typography conveys motion and strength.
• Bright color palette emphasizes athleticism and vibrancy.
• Simplified design ensures adaptability across merchandise and branding.
#24 - Verizon
Verizon’s updated logo prioritizes simplicity and clarity, aligning with its role as a leader in connectivity. The refined design ensures consistency and adaptability across all branding platforms.
Why It Made the List:
• Minimalist typography enhances professionalism and modernity.
• Monochrome color scheme reinforces sleek, contemporary branding.
• Subtle adjustments improve balance and visual harmony.
As we reflect on the standout logo designs of 2024, it’s clear that branding is both an art and a science. The best logos do more than look good; they encapsulate a brand’s mission, values, and aspirations in a way that is both memorable and meaningful. From reimagined typography to bold color palettes, the designs on this list remind us of the importance of evolution and innovation in an increasingly competitive marketplace.
If these designs have inspired you to rethink your brand’s visual identity, now is the perfect time to start your journey. Whether you’re considering a subtle refresh or a complete rebrand, thoughtful design can transform your brand’s presence and impact. Reach out today, and let’s create something extraordinary together.
