The Best Logos of 2022
Welcome to my annual blog about the Best Logos of 2022! In this post, we will be taking a critical look at some of the most creatively designed logos from the past year. From inspired font choices to beautiful iconography, these logos are the epitome of good design.
But why are we focusing on the Best Logos of 2022, you might ask? Well, as a branding expert, I believe that it is important to highlight the best work in my field so that we can embrace it and learn from it. By examining the Best Logos of 2022, we can identify practical design choices and embrace them in our own work.
Additionally, this blog post is a great resource for anyone looking to embrace good logo design. By showcasing the Best Logos of 2022, I hope to provide valuable lessons and insights for creatives and businesses alike.
So without further ado, let's dive into the Best Logos of 2022!
Wish
Why It Made The List:
What a glow-up.
Simplicity is king. Refined type and a visual nod to the brand equal perfection.
This aesthetic instantly elevates wish (at least visually) from a shady online retailer to a professional marketplace.
Kraft Macaroni & Cheese
Why It Made The List:
Swapping the gradient-filled type for a bold, unfilled font creates legibility.
Ditching “macaroni” for “mac” allows for quicker name recognition and increased visual hierarchy.
Darkening the background helps this pop off the shelf even more!
CNET
Why It Made The List:
Removing the "|" dividing the "C" and the "N" it allows for the verbification of the brand. ex. Google became Googled.
The after embraces the news network aesthetic and leaves the online blog feeling behind.
Going all caps only furthers the last point and adds gravitas.
Warner Bros. Discovery
Why It Made The List:
One of the most recognizable icons in cinema is back.
From dark and drab to colorful and engaging.
Refined typography is a nice nod to the two brands merging.
Pyrex
Why It Made The List:
The ultimate addition-by-subtraction example of fully embracing the brand's current logo and refining it.
A thinner stroke adds an elevated feeling.
Removing the gap in the "P" and extending the "Y" enhance legibility at a distance.
Canada Dry
Why It Made The List:
We went from store brand knockoff to feeling like a high-end imported beverage instantly.
The bubbles made it hard to apply the old logo to certain applications like small prints, embroidery, and busy backgrounds.
Ditching the gradients allows the logo to go one color easily.
Manhattn’s Burgers
Why It Made The List:
Ohhhhh my, this logo feels like America!
Strong color and a tasteful texture give an established feel to a new brand.
The print shop feel gives this logo a handcrafted vibe that pairs so well with a restaurant.
Pure Life
Why It Made The List:
Goodbye 90s textured gradient, hello bold design!
The waterdrops inside of the "P" "R" and "e" are wonderful.
The new looks turns this "off-brand" into a standout on the shelf.
Newman’s Own
Why It Made The List:
This logo tackles so many challenges with ease! Quote marks, TM, ®; no problem!
A total brand elevation from start to finish.
Mr. Newman front and center in a chef's garment, combined with a sharp and fresh feeling color palette make this one of my favorite rebrands of the year.
American Cancer Society
Why It Made The List:
Beautifully refined typography makes the logo feel modern and emboldened.
A downscaled ® fits more appropriately and keeps focus on the primary typography.
Ditching the outer shape allows the logo to easily convert to a one-color version and remain legible on virtually any background.
Here’s a sincere thank you for reading my annual Best Logos of the Year article. It means a lot to me! Hopefully, you were able to take away a few lessons that you can apply to your brand.
Time for a new logo? Let’s talk about creating a one-of-a-kind logo for your brand!
