THE TOP 3 BRAND MISTAKES

If you're a business owner, you've been here before. You may not have noticed it, but it's likely that you've committed one of the top three brand mistakes. From cloudy customer journeys to bad branding and beyond these mistakes can push customers away and make running your business a challenge. But, there's no need to fret! All three of these mistakes have simple solutions. That's why I'm going to walk you through the top three brand mistakes every company makes (and how to avoid them.)

#1 YOU’RE OFFLINE

Yes, you have a website, social media presence, and you’ve done some marketing. But, are you really online? Do you have options for your customers to quickly reach out to you like live chat, Easily accessible customer support, or an interactive FAQs page?

Often times a job can be won or lost with one simple question. Whether that’s a customer wondering if you have same-day shipping or an individual that prefers to interact with a human instead of submitting a form. Having a tangible online presence that is informative, interactive, and frequently updated is one of the best possible ways to enforce that your brand cares in the eyes of a potential customer.

#2 NO FUNNEL

So, your brand is online and interactive but where are your customers headed? Often a brand lacks a clear funnel. While this funnel can take a multitude of forms, this most frequently is apparent through web design. Let’s do a quick checklist and see if your website has a properly working funnel.

• Every page has a lead generation form.

• Your service offers a solution to the customer’s problem and the customer is aware of this

• Every page has a consistent call to action that stands out on the page visually.

• Your lead generation forms collect user data for retargeting and reengaging with missed customers.

• On form completion, you have an auto-response confirming the receipt of the customer's message.

Have a few blanks in the checklist above? Most businesses do. Establishing an effective brand funnel is a tall order but it is a scalable and repeatable process that consistently leads to more sales.

#3 A BAD LOGO

Finally, the biggest problem with the easiest solution. Your logo. You can have the perfect funnel and the perfect online presence, but if customers don’t trust your brand, that sale becomes much harder. A quality brand not only builds up that trust with your customers, it instantly establishes your brand as a professional company that potential customers can trust.

Now, I mentioned that this was the easiest solution, that’s because the article you’re reading was written by me. If we haven’t already met, my name is Parker Lee and I’m an award-winning graphic designer. I’ve spent the last decade helping companies create the perfect logos for their brands. Together with business owners just like you, I have forged hundreds of one-of-a-kind identities that tell a brand’s story in a visually engaging way.

So, what makes this the easiest solution? With glowing five-star reviews across multiple platforms, you know you’re in good hands. This is as close to set it and forget it as it gets. When you hire me to create a logo for your brand; the end result is a multitude of assets that supercharge your brand for success. From digital collateral to your logo in every common file format and colorway a business might need, do you have the tools needed to help your brand visually succeed.

All that’s left now is to get started. So, let’s start the conversation and get your brand on track with a logo from Parker Lee Creative.